Thursday, July 3, 2008

Press Release-Chamber Unveils New Look

The Lake Havasu Area Chamber of Commerce has a new look. After 37 years, the Chamber is changing its seal-style logo and introducing a lake-mountain-desert image to reflect a more modern theme.
The logo, created by local marketing firm io Unlimited, features bold coloring in turquoise and shades of brown and tans. Involved in the creation were Richard Iddings and Karen Opperud, io managing partners, and Carl Samuelson, the firm’s creative director.
“The design is like looking out your window and seeing beautiful Lake Havasu,” said Lisa Krueger, the chamber’s president and CEO.

Along with the logo is a new positioning statement: Building success, together.
“The Chamber’s number one priority is creating and maintaining a strong local economy,” Krueger said. “The new look and tagline shows a vibrant lake and bright sky – which parallel with a vibrant business climate and bright opportunities and success for business,” she added.
The Chamber requested proposals from its members for the new design earlier this year after many months of studying current and future marketing efforts and trends. The new look will be implemented immediately into the chamber’s printed materials, letterhead and business cards. Additional collateral pieces, such as apparel and membership plaques, will be worked into the chamber’s business plan and budget over the next 12 months.